Socialpoint has released eight games that have had more than 700 million downloads.īacked by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37 million to make advertising in games better. We are also looking forward to welcoming some of the world’s biggest brands into Dragon City, further enhancing the gaming experience for our players worldwide.” Noemie Kerlidou, senior product ad monetization manager at Socialpoint, added, “We are very excited to see how Anzu’s industry-disrupting technology will help us create a new revenue stream. In-game advertising guidelines to help bring more standardization to in-game advertising. “The game has a huge following, and it’s been great to work with Socialpoint to help them establish their in-game ad monetization strategy, which benefits theirĪdvertisers working with Anzu can use its tech and game inventory stretching across mobile, PC, and console, and they can access its partnerships with third-party vendors like IAS and Oracle Moat, providing advertisers with third-party viewability verification and in-view metrics when running in-game ads, either direct or programmatically.Īnzu also worked closely with the IAB, MRC, and other industry experts on the newly published intrinsic “Dragon City is a renowned title with rich and engaging content that keeps players coming backĮvery day, and Anzu’s ad placements allow advertisers to tap into this diverse and highly engaged audience in a non-intrusive way,” said Lev Kommisarchik, vice president of mobile games and publisher services at Anzu, in a statement. Special focus on the U.S., UK, Germany, France, Canada, and Australia. Anzu now allows advertisers to reach Dragon City players across all geographies, with a

The game was recently featured as AMC Networks brought The Walking Dead experiences to the Players can breed, grow, and level up their dragons while sending them to compete in big battles online.

The ads will appear on 3D objects throughout the game to preserve the user experience while enhancing the gameplay.Īdvertisers working with Anzu can run their display and video ads within the iOS, Android, and PC versions of Dragon City to reach hundreds of thousands of highly engaged players globally.ĭragon City plays host to more than 1,600 dragons for players to collect, each crafted with its own personality, skill, and rarity.

The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated intoĭragon City, a town-builder and strategy game.

Dragon city video game